Vice President of Communications & Marketing
Stephanie Coggin came to AFSP to change the conversation about suicide and mental health, and created a department dedicated to bringing suicide out of the darkness.
Under her leadership, the Communications Team has re-designed promotional materials, restructured internal communication, and developed a new, streamlined AFSP website. Within her first two years at AFSP, she expanded the organization’s reach across multiple social channels by over 54 percent, including adding more than 117,000 new followers on Facebook.
Coggin’s work at AFSP was the subject of a feature story in PR Week, an industry trade publication about best practices in public relations. Her team also won a national award in the category of social media for the campaign to #StopSuicide during National Suicide Prevention Week from PR Week. Through that, and other campaigns, as well as outreach after the tragic loss of Robin Williams, she has established AFSP’s experts as thought leaders in mainstream media outlets like The New York Times, CNN, and The Atlantic. She’s led partnerships with mental health organizations—including the National Suicide Prevention Lifeline, Mental Health America, National Alliance on Mental Illness, National Council for Behavioral Health, American Psychiatric Association, and others—to raise awareness about this critical health issue.
Coggin brings more than 20 years of experience in brand communications, having worked with companies including Microsoft, American Airlines, GlaxoSmithKline and The College Board. She holds a master’s degree in strategic communications from Columbia University, and a bachelor’s degree in journalism from the University of North Texas.