Senior Vice President of Communications & Marketing
Stephanie Coggin came to AFSP to change the conversation about suicide and mental health, and created a department dedicated to bringing suicide out of the darkness.
Under her leadership, the communications and marketing team refreshed the brand identity, re-designed marketing and educational materials, restructured internal communications, and developed a new, streamlined AFSP website and an intranet site. Within her first four years at AFSP, she expanded the organization’s reach across multiple social channels, including adding more than 338,000 new followers on Facebook and reaching more than 73,000 new followers on Twitter.
Coggin’s work at AFSP was the subject of a feature story in PR Week, an industry trade publication about best practices in public relations. Her team also won a national award in the category of social media for the campaign to #StopSuicide during National Suicide Prevention Week from PR Week. Most recently, Stephanie led AFSP in a new Ad Council public service campaign to empower young adults to ‘Seize the Awkward’ and start a conversation with friends who may be struggling with their mental health.
She’s led partnerships with mental health organizations—including the National Suicide Prevention Lifeline, Mental Health America, National Alliance on Mental Illness, National Council for Behavioral Health, American Psychiatric Association, and others—to improve messaging and media engagement, and to raise awareness about this critical health issue.
Coggin brings more than 20+ years of experience in brand communications, having worked with companies including Microsoft, Infosys, American Airlines, GlaxoSmithKline and The College Board.
She holds a master’s degree in strategic communications from Columbia University, and a bachelor’s degree in journalism and marketing from the University of North Texas.