Research finding · August 2026
Trusted messengers and tailored communication can strengthen firearm safety conversations with older adults
Older adults have a particularly high rate of firearm suicide, yet far less is known about how to discuss firearm safety with them in ways that feel respectful, credible, and useful. This question is especially important for older adults living with depression or early cognitive changes, which may affect judgment, memory, or the ability to respond safely during periods of distress. Although safer storage, temporary transfer, or relinquishment can reduce access when a firearm poses a risk, these conversations may be ineffective when they rely on unfamiliar terminology, overlook why someone owns a firearm, or fail to address practical questions about cost, storage options, and local transfer laws. Learning directly from older firearm owners can help shape prevention efforts that protect safety without dismissing autonomy, experience, or personal values.
With her AFSP-funded grant, Dr. Laura Prater and colleagues conducted in-depth interviews with 20 firearm-owning adults age 60 and older from the Washington, Wyoming, Alaska, Montana, and Idaho region who had depression, mild cognitive impairment, or both. Participants were open to firearm safety counseling, but emphasized that the message and messenger matter. They preferred information delivered by trusted and knowledgeable people, including healthcare providers, law enforcement officers, and fellow firearm owners, and wanted personal stories paired with clear statistics and technical facts.
Participants also asked for practical comparisons of storage methods, including cost and effectiveness, as well as guidance on how to safely transfer, sell, or relinquish a firearm when needed. Accurate terminology, balanced language, and review by people with firearm experience were seen as essential to maintaining trust. Video was viewed as an acceptable and often appealing way to deliver information. These findings informed the development of the Making Informed Choices decision aid and offer a practical roadmap for helping health systems and community partners engage older firearm owners in conversations that are credible, collaborative, and focused on keeping people safe.
Citation: Prater LC, Ross R, Cole AM, et al Trusted voices and tailored messaging: public health approaches to firearm safety for older adult firearm owners in the Washington, Wyoming, Alaska, Montana and Idaho (WWAMI) region Injury Prevention Published Online First: 06 July 2026. https://doi.org/10.1136/ip-2025-046080
This finding comes from an AFSP-funded study — see the grant below ↓