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Impact of a National Media Engagement Strategy in Canada on Suicide-related Media Reporting, Social Media Content and Suicide Rates

2020 Standard Research Grant
Amount Awarded: $99,993
Focus Areas: Community Intervention Studies, Psychosocial Studies

Mark Sinyor, M.D., FRCPC
University of Toronto/Sunnybrook Research Institute (Canada)

Inside the Research

Media reporting about suicide can have an impact on suicide rates. Stories emphasizing death and hopelessness can lead to more suicides while stories of resilience and hope can have a positive effect. The impact of a comprehensive media engagement strategy initiated in Canada in 2015 on traditional and social media reporting will be evaluated. Understanding the impact of the media strategy and of different story narratives on suicide rates can inform future reporting.