Personalizing Nudges: Towards Precision Messaging for Suicide Prevention
2021 Pilot Research Grant
Amount Awarded: $29,384
Focus Area: Clinical Treatment Studies
Brian Bauer, MS
University of Southern Mississippi
Inside the Research
Nudges are behavioral economic interventions used in marketing to subtly alter decision-making environments to use mental shortcuts and ultimately influence behaviors without restricting autonomy. However, certain nudges work better for different people, and using nudges that work best for the majority excludes underrepresented populations. This study examines if tailoring mental health nudges by identifying specific groups from the data increases engagement with crisis resources on popular social media platforms. Further, this study will produce cost-benefit estimates for using personalized nudges versus a one-size-fits-all approach.