Ad Council identifies a select number of significant public issues and stimulates action on those issues through communications programs that make a measurable difference in our society.
Aetna’s mission is to build a healthier world — one person, one community at a time. We are a leading diversified health care benefits company, serving an estimated 37.9 million people. We offer industry-leading information, tools and resources to help people achieve their health ambitions. Our team of nearly 50,000 employees is committed to providing access to affordable, high-quality health care, and making the health care experience simpler and more responsive.
American College of Emergency Physicians
Founded in 1968 by a small group of physicians who shared a commitment to improving the quality of emergency care, ACEP set out to educate and train physicians in emergency medicine to provide quality emergency care in the nation’s hospitals.
Today, ACEP represents more than 38,000 emergency physicians, emergency medicine residents and medical students. ACEP promotes the highest quality of emergency care and is the leading advocate for emergency physicians and their patients, and the public.
American School Counselor Association
The American School Counselor Association (ASCA) supports school counselors' efforts to help students focus on academic, career and social/emotional development so they achieve success in school and are prepared to lead fulfilling lives as responsible members of society. ASCA provides professional development, publications and other resources, research and advocacy to school counselors around the globe.
American Society for Clinical Pathology
The ASCP unites more than 100,000 anatomic and clinical pathologists, residents and fellows, medical laboratory professionals, and students to advance laboratory medicine to better improve patient care through knowledge, collaboration and global community.
American Veterinary Medical Association (AVMA)
The AVMA is a not-for-profit association representing more than 93,000 veterinarians working in private and corporate practice, government, industry, academia, and uniformed services. The AVMA acts as a collective voice for its membership and for the profession.
Anxiety and Depression Association of America
The Anxiety and Depression Association of America (ADAA) is the leading national nonprofit organization dedicated to promoting the prevention, treatment, and cure of anxiety, depression, PTSD, OCD and related disorders through advocacy, education, training and research.
Better Business Bureau
For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national programs on dispute resolution, advertising review, and industry self-regulation.
The Campaign to Change Direction
The Campaign to Change Direction, a national initiative to change the culture of mental health in America, encourages Americans to care for their mental well-being just as they do their physical well-being. The Campaign is led by Give an Hour, a national nonprofit organization providing free mental health services to the military and veteran community. Change Direction addresses common barriers to understanding mental health and raises awareness about Five Signs that may indicate someone is suffering emotionally and needs help: change in personality, agitation, withdrawal, decline in personal care and hopelessness. Over 400 partner organizations are using their unique skills and opportunities to spread awareness. Organizations and individuals interested in learning more or making a pledge can visit www.changedirection.org.
Centers for Disease Control
The Centers for Disease Control and Prevention (CDC) serves as the national focus for developing and applying disease prevention and control, environmental health, and health promotion and health education activities designed to improve the health of the people of the United States.
Coalition on Psychiatric Emergencies
The Coalition on Psychiatric Emergencies (CPE) is made up of a group of more than 30 national leaders in emergency medicine, psychiatry and patient advocacy who are focused on improving the treatment of psychiatric emergencies for patients and emergency providers. The Coalition is managed by EMF and seeks to improve patient care for psychiatric/behavioral emergencies through collaboration.
Crisis Text Line
Crisis Text Line serves anyone, in any type of crisis, providing access to free, 24/7 support and information via the medium people already use and trust: text.
This year millions of school children around the world will benefit from D.A.R.E. (Drug Abuse Resistance Education), the highly acclaimed program that gives kids the skills they need to avoid involvement in drugs, gangs, and violence.
D.A.R.E. was founded in 1983 and has proven so successful that it has been implemented in thousands of schools throughout the United States and 50+ other countries.
D.A.R.E. is a police officer-led series of classroom lessons that teaches children from kindergarten through 12th grade how to resist peer pressure and live productive drug and violence-free lives.
DCU (Digital Federal Credit Union)
DCU has been a proud supporter of AFSP since 2015 through national support for Project 2025 as well as AFSP’s work to protect the nation’s mental health during COVID. DCU also supports the local communities where their employees and customers live through Out of the Darkness and Chapter sponsorships in Massachusetts and New Hampshire.
Droga5 is proud to work with industry-leading brands that strive to add value in their sectors and at large. They constantly explore new disciplines and evolve existing offerings to best meet clients’ needs.
Education Development Center
Education Development Center (EDC) is a global nonprofit that advances lasting solutions to improve education, promote health, and expand economic opportunity. Since 1958, we have been a leader in designing, implementing, and evaluating powerful and innovative programs in more than 80 countries around the world.
Everytown is a movement of Americans working together to end gun violence and build safer communities. Gun violence touches every town in America. For too long, change has been thwarted by the Washington gun lobby and by leaders who refuse to take common-sense steps that will save lives.
U.S. Food and Drug Administration (FDA)
The FDA, an agency within the U.S. Department of Health and Human Services, protects the public health by assuring the safety, effectiveness, and security of human and veterinary drugs, vaccines and other biological products for human use, and medical devices. The agency also is responsible for the safety and security of our nation’s food supply, cosmetics, dietary supplements, products that give off electronic radiation, and for regulating tobacco products.
GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. GLAAD amplifies the voice of the LGBT community by empowering real people to share their stories, holding the media accountable for the words and images they present, and helping grassroots organizations communicate effectively. By ensuring that the stories of LGBT people are heard through the media, GLAAD promotes understanding, increases acceptance, and advances equality.
Working with GoGuardian to Provide Suicide Prevention Training to Schools
Research suggests that up to 20 percent of school-aged children have thoughts about suicide, and digital tools are used by young people today more than ever before to seek information.
AFSP is proud to be working with GoGuardian, an education technology provider that offers a suicide prevention tool built for schools, to provide school administrators, parents and students with access to on-site suicide prevention trainings with no cost to the school.
AFSP’s More than Sad trainings teach school communities how to recognize signs of mental health distress in students and share best practices on helping at-risk students. AFSP has a nationwide network of chapters and to date these chapters have taught over a million educators, parents and students how to be smart about mental health. By partnering with GoGuardian, AFSP chapters will be able to provide additional suicide prevention trainings to more schools at no cost.
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc.
International Academy of Suicide Research
IASR aims to promote high standards of research and scholarship in the field of suicidal behavior.
The JED Foundation
JED is a national leader in protecting emotional health and preventing suicide among teens and young adults. JED is a national nonprofit that exists to protect emotional health and prevent suicide for our nation's teens and young adults. We're partnering with high schools and colleges to strengthen their mental health, substance abuse and suicide prevention programming and systems. We're equipping teens and young adults with the skills and support to grow into healthy, thriving adults; and we're encouraging community awareness, understanding and action for young adult mental health.
Lundbeck, a global biopharmaceutical company based in Denmark and founded in 1915, is tirelessly dedicated to restoring brain health, so every person can be their best. Lundbeck has a long heritage of innovation in neuroscience and is focused on delivering transformative treatments that address unmet needs in brain health. For more information, visit us at www.lundbeck.com/us.
Mayo Clinic is a nonprofit organization committed to clinical practice, education and research, providing expert, whole-person care to everyone who needs healing.
Mayo Clinic has major campuses in Rochester, Minn.; Scottsdale and Phoenix, Ariz.; and Jacksonville, Fla. The Mayo Clinic Health System has dozens of locations in several states.
The Mental Health Coalition
The Mental Health Coalition's goals are to shine a light on the severity of the situation, address the devastating stigma associated with so many living with mental health conditions and build a community that engages various stakeholders and attaches critical resources to extraordinary needs. We are building a creative platform with the most resourceful minds in design and media to help shine a significant light on this important issue.
We’re creating a safe platform for our community to tell their stories, connect with others and raise support for the causes they believe in. We are stronger when we face adversity together, and we know it. We’ve also partnered with over 200 nonprofit allies to deliver their excellent resources to our community.
Movement Advancement Project
Founded in 2006, the Movement Advancement Project is an independent think tank that provides rigorous research, insight and analysis that help speed equality for lesbian, gay, bisexual and transgender people.
National Action Alliance for Suicide Prevention
The National Action Alliance for Suicide Prevention is the public-private partnership working to advance the National Strategy for Suicide Prevention and make suicide prevention a national priority. The Substance Abuse and Mental Health Services Administration provides funding to EDC to operate and manage the Secretariat for the Action Alliance which was launched in 2010.
National Alliance on Mental Illness
NAMI, the National Alliance on Mental Illness, is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.
National Behavioral Consortium
The National Behavioral Consortium (NBC) is a not for profit trade association comprised of regional MBHO and EAP Member organizations.
Each year NBC hosts three meetings in different locations throughout the United States. Attendance at the meetings is by Membership or invitation only. The meetings provide a two day track for CEO's and Clinical / QI staff to network with colleagues and collaborate on shared initiatives.
National Commission on Correctional Healthcare
The mission of the National Commission on Correctional Health Care is to improve the quality of health care in jails, prisons, and juvenile confinement facilities. NCCHC establishes standards for health services in correctional facilities, operates a voluntary accreditation program for institutions that meet those standards, produces and disseminates resource publications, conducts educational conferences, and offers a certification program for correctional health professionals.
National Council for Behavioral Health
The National Council for Behavioral Health is the unifying voice of America’s health care organizations that deliver mental health and addictions treatment and services. Together with our 2,900 member organizations serving over 10 million adults, children and families living with mental illnesses and addictions, the National Council is committed to all Americans having access to comprehensive, high-quality care that affords every opportunity for recovery. The National Council helped introduce Mental Health First Aid USA and more than 1 million Americans have been trained.
National Health Council
Founded in 1920, the NHC is the only organization that brings together all segments of the health community to provide a united voice for the more than 133 million people with chronic diseases and disabilities and their family caregivers. Made up of more than 100 national health-related organizations and businesses, the NHC's core membership includes the nation’s leading patient advocacy organizations, which control its governance and policy-making process. Other members include professional and membership associations, nonprofit organizations with an interest in health, and representatives from the pharmaceutical, generic drug, insurance, medical device, and biotechnology industries.
National Institute of Mental Health
About the National Institute of Mental Health (NIMH): The mission of the NIMH is to transform the understanding and treatment of mental illnesses through basic and clinical research, paving the way for prevention, recovery and cure.
National Suicide Prevention Lifeline
The National Suicide Prevention Lifeline 1‐800‐273‐TALK (8255) is a nationwide network of 137 local crisis centers. Lifeline is federally funded by the Substance Abuse and Mental Health Services Administration (SAMHSA) and administered by Link2Health Solutions, wholly owned subsidiary of the Mental Health Association of New York City (MHA of NYC). Launched in January 2005, Lifeline provides free and confidential crisis counseling to anyone in need 24 hours a day, 7days a week by calling 1‐800‐273‐TALK.
NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
Netflix entertains the world, offering streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. They are the world’s biggest fans of entertainment and always looking to help you find your next favorite story.
New Jersey Principals and Supervisors Association
The New Jersey Principals and Supervisors Association (NJPSA), a membership services organization, is dedicated to the promotion of educational excellence through the ongoing support of New Jersey’s school leaders via government advocacy, legal assistance, leadership programs, professional learning and retirement counseling.
New York Police Department
The New York City Police Department (NYPD) is the largest and one of the oldest municipal police departments in the United States, with approximately 36,000 officers and 19,000 civilian employees. The NYPD was established in 1845, and today, is responsible for policing an 8.5-million-person city, by performing a wide variety of public safety, law enforcement, traffic management, counterterror, and emergency response roles.
Occupational Safety and Health Administration (OSHA)
With the Occupational Safety and Health Act of 1970, Congress created the Occupational Safety and Health Administration (OSHA) to assure safe and healthful working conditions for working men and women by setting and enforcing standards and by providing training, outreach, education and assistance.
OSHA is part of the United States Department of Labor. The administrator for OSHA is the Assistant Secretary of Labor for Occupational Safety and Health. OSHA's administrator answers to the Secretary of Labor, who is a member of the cabinet of the President of the United States.
The Poynter Institute
The Poynter Institute for Media Studies is a global leader in journalism education and a strategy center that stands for uncompromising excellence in journalism, media and 21st century public discourse. Poynter faculty teach seminars and workshops at the Institute in St. Petersburg, Fla., and at conferences and organizational sites around the world. Its e-learning division, News University, www.newsu.org, offers the world’s largest online journalism curriculum in 7 languages, with more than 400 interactive courses and 330,000 registered users in more than 200 countries. The Institute’s website, www.poynter.org, produces 24-hour coverage of news about media, ethics, technology, the business of news and the trends that currently define and redefine journalism news reporting. The world’s top journalists and media innovators come to Poynter to learn and teach new generations of reporters, storytellers, media inventors, designers, visual journalists, documentarians and broadcast producers, and to build public awareness about journalism, media, the First Amendment and protected discourse that serves democracy and the public good.
Now in its 32nd year, Psych Congress serves as a unique, integrated forum to connect members of the entire mental health team—bringing together psychiatrists, physician assistants, nurse practitioners, psychologists, primary care physicians, and other mental health professionals for 4 days of practical education to improve patient care.
Psych Congress is the US’ largest independent mental health educational conference and a place to fill up on countless practical pearls to better personalize treatment strategies.
With options for every audience, Psych Hub has the world's largest online platform of digital education on mental health issues. Their revolutionary Provider Learning Hubs have taken online education to a new level with certification courses proven to take learners from knowledge learned to behavior change. Psych Hub’s free micro-video library hosts over 100 consumer-facing, animated videos focused on improving mental health literacy and reducing stigma about seeking care. Click here to view videos created in partnership with Psych Hub and AFSP.
Psychiatry & Behavioral Health Learning Network
The Psychiatry and Behavioral Health Learning Network is the field’s resource for what’s working in mental health and addiction treatment. The broad community of stakeholders—from psychiatrists, to addiction professionals, to law enforcement and many others—rely on the Learning Network’s award-winning journalism and leading field conferences to make informed decisions to improve patient care, position their organizations for success, and make our communities safer and healthier places.
Purpose builds and supports movements to advance the fight for an open, just, and habitable world. They use public mobilization and storytelling to help the leading organizations, activists, businesses, and philanthropies engaged in this fight, and they create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most.
Rutgers University Behavioral Health Care
Rutgers University Behavioral Health Care (UBHC) offers the broadest range of services in New Jersey and is the only behavioral health system that is part of a medical school, so staff are trained in the most effective, most current treatments. In fact, some of those treatments have been developed at UBHC.
Not only does UBHC provide clinical care and develop new treatments, they also train professionals across the country in the best ways to support people through those difficult times.
The South Atlantic Affiliate of College and University Residence Halls
The South Atlantic Affiliate of College and University Residence Halls is one of largest affiliates of NACURH comprised of the nine most southeastern states in North America, as well as the Bahamas. The South Atlantic was formed in 1968 to advocate on behalf of member colleges and universities to better the on-campus experience for students.
The STARR Coalition
The STARR Coalition is a forum to bring together the leaders in mental health advocacy, treatment, research and individuals being served in order to create a better system of care. We have goals of stigma reduction, protection of individual rights, and promotion of research as a viable option in the continuum of care.
Suicide Prevention Resource Center (SPRC)
SPRC is the nation’s only federally-supported resource center devoted to advancing the National Strategy for Suicide Prevention. SPRC is funded by SAMHSA, the lead federal agency in promoting health efforts to advance the behavioral health of the nation. SPRC provides technical assistance, training, and materials to increase the knowledge and expertise of suicide prevention practitioners and other professionals serving people at risk for suicide. SPRC promotes collaboration among a variety of organizations that play a role in developing the field of suicide prevention.
Tragedy Assistance Program for Survivors (TAPS)
The Tragedy Assistance Program for Survivors (TAPS) offers compassionate care to all those grieving the loss of a loved one who died while serving in our Armed Forces or as a result of his or her service. Since 1994, TAPS has provided comfort and hope 24/7 through a national peer support network and connection to grief resources, all at no cost to surviving families and loved ones.
TAPS has assisted more than 85,000 surviving families, casualty officers and caregivers.
The Trevor Project
Founded in 1998 by the creators of the Academy Award®-winning short film TREVOR, The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people ages 13-24. Every day, The Trevor Project saves young lives through its accredited, free and confidential phone, instant message and text messaging crisis intervention services. A leader and innovator in suicide prevention, The Trevor Project offers the largest safe social networking community for LGBTQ youth, best practice suicide prevention educational trainings, resources for youth and adults, and advocacy initiatives.
USC Annenberg uses journalism, communication, public diplomacy and public relations to deepen our understanding of these changes, to reinvent how we engage with our community and to advance the future of our fields.
The VA's mission is to fulfill President Lincoln's promise “To care for him who shall have borne the battle, and for his widow, and his orphan” by serving and honoring the men and women who are America’s veterans.
Veterans Crisis Line
The Veterans Crisis Line connects Veterans in crisis and their families and friends with qualified, caring Department of Veterans Affairs responders through a confidential toll-free hotline, online chat, or text. Veterans and their loved ones can call 1-800-273-8255 and Press 1, chat online, or send a text message to 838255 to receive confidential support 24 hours a day, 7 days a week, 365 days a year. Support for deaf and hard of hearing individuals is available.
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. They bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection.
The Zero Suicide framework is a system-wide, organizational commitment to safer suicide care in health and behavioral health care systems. The framework is based on the realization that suicidal individuals often fall through the cracks in a sometimes fragmented and distracted health care system. A systematic approach to quality improvement in these settings is both available and necessary.