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Three-Year Strategic Plan

The three-year strategic plan, covering the 2023 – 2025 fiscal years, articulates five goals and key strategies that we will accomplish over the course of this plan.

Executive Summary

The new three-year strategic plan was developed by listening to all voices within the organization, and articulates five goals and 25 key strategies that the American Foundation for Suicide Prevention (AFSP) will accomplish over the course of the plan. It builds on progress AFSP made in implementing the previous plan and identifies critical issues to concentrate on over the next 3 years, which are represented throughout the plan, including:

  • Importance of diversity
  • Technology an organization-wide enabler
  • Partnerships and collaborations
  • Use of data to better measure impact
  • Strengthening AFSP’s chapters

Within the plan there is a major focus on Research, Programs and Advocacy, and on implementation of Project 2025, a bold, targeted initiative aimed at reducing the U.S. suicide rate 20% by 2025.

AFSP will be relentless in its efforts to achieve the outcomes outlined in this strategic plan and will do everything it can to advance its mission to save lives and bring hope to those affected by suicide.

Goal 1

Accelerate progress in suicide research by driving discovery & innovation

Strategies

  • Increase total funding for research, targeted funding for:
    • Underrepresented populations
    • Implementation science
    • Loss survivors
  • Attract new and diverse talent into suicide research, including researchers from underrepresented populations
  • Identify key research questions and increase the focus on priority research
  • Partner with federal & other funders to increase support for research priorities
  • Provide training and support to researchers to improve research quality
  • Communicate research findings to the public and end users to increase knowledge and awareness

Goal 2

Engage interested parties and the public in education, advocacy & action

Strategies

  • Leverage and galvanize current political will (nationally and through chapters) to increase impact on Federal & State legislation and policies
  • Execute public policy priorities and establish impact measurements
  • Execute a comprehensive communications and marketing strategy, nationally and through chapters
  • Expand reach and maximize impact by:
    • Engaging interested parties and public through compelling storytelling
    • Leveraging and mobilizing key influencers and others to amplify voices
    • Supporting needs of, elevating voices in, underrepresented communities
    • Engaging new and existing strategic partnerships
    • Working with media & entertainment to change culture

Goal 3

Strengthen AFSP's capabilities to realize the mission

Strategies

  • Enhance workforce diversity and skill for equity and inclusion
  • Develop & implement a staff structure and organizational culture that assures AFSP’s future success
  • Prioritize & leverage technology as an enabler for staff and the work of AFSP
  • Increase investment in chapters to develop and implement a structure to better deliver on the mission
  • Generate & maximize revenue to carry out the mission

Goal 4

Engage people with evidence-informed programs

Strategies

  • Deliver programs virtually and in-person to impact the general population and more targeted groups
  • Escalate reach and active collaboration with diverse communities
  • Establish strategic partnerships
  • Measure and communicate impact of programs
  • Increase active collaboration with employers and reach more people at work with programs

Goal 5

Catalyze a reduction in the suicide rate through implementation of Project 2025

Strategies

  • Leverage strategic partnerships to maximize implementation in the four areas
  • Engage and support chapters to expand the reach of P2025 programs
  • Identify and leverage metrics to measure and communicate impact
  • Integrate organization-wide support to execute Project 2025 plans
  • Craft strategies to adapt & sustain the concept of Project 2025 after 2025
Three-Year Strategic Plan booklet cover
Download the plan

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