Brand tools and guidelines
Established in 1987, the American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.
This page is intended to provide assets and guidance for staff, volunteers, and fundraisers who intend to further promote the work of AFSP while maintaining our brand consistency. For questions contact branding@afsp.org.
Branding basics
Reporting on suicide prevention
Find the latest statistics on suicide, and guidance for journalists on how to report safely and accurately about suicide
Learn moreMessaging guidance
Get resources and merchandise from the AFSP Store
Find brochures, flyers, merchandise and more to support and share the AFSP mission
Buy nowAdditional resources
Social promotional tools