Skip to content

Brand tools and guidelines

Established in 1987, the American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.

We are thrilled that you are interested in our brand materials! This page is intended to provide branding guidance and assets to those who have partnered with AFSP and any third-party vendors needing access to AFSP branding specifications and logo format and usage, as well as language we use to describe the organization and the work we do on behalf of the cause. If you have questions about how to use these tools or have questions about co-branding future materials or resources together, please contact for more information.

Branding basics

Reporting on suicide prevention

Find the latest statistics on suicide, and guidance for journalists on how to report safely and accurately about suicide

Learn more

Messaging guidance

Get resources and merchandise from the AFSP Store

Find brochures, flyers, merchandise and more to support and share the AFSP mission

Buy now

Social promotional tools

Additional resources