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Brand tools and guidelines

Established in 1987, the American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.

This page is intended to provide assets and guidance for staff, volunteers, and fundraisers who intend to further promote the work of AFSP while maintaining our brand consistency. For questions contact

Branding basics

Reporting on suicide prevention

Find the latest statistics on suicide, and guidance for journalists on how to report safely and accurately about suicide

Learn more

Messaging guidance

Get resources and merchandise from the AFSP Store

Find brochures, flyers, merchandise and more to support and share the AFSP mission

Buy now

Social promotional tools

Additional resources