Brand tools and guidelines
Established in 1987, the American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.
We are thrilled that you are interested in our brand materials! This page is intended to provide branding guidance and assets to those who have partnered with AFSP and any third-party vendors needing access to AFSP branding specifications and logo format and usage, as well as language we use to describe the organization and the work we do on behalf of the cause. If you have questions about how to use these tools or have questions about co-branding future materials or resources together, please contact [email protected] for more information.
Report on suicide prevention
Find the latest statistics on suicide, and guidance for journalists on how to report safely and accurately about suicideLearn more
Get resources and merchandise from the AFSP Store
Find brochures, flyers, merchandise and more to support and share the AFSP missionBuy now