Brand tools and guidelines
Established in 1987, the American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.
We are thrilled that you are interested in our brand materials! This page is intended to provide branding guidance and assets to those who have partnered with AFSP and any third-party vendors needing access to AFSP branding specifications and logo format and usage, as well as language we use to describe the organization and the work we do on behalf of the cause. If you have questions about how to use these tools or have questions about co-branding future materials or resources together, please contact [email protected] for more information.
Brand Design Guidelines
The latest statistics on suicide, and guidance for journalists on how to report safely and accurately about suicide.
The new three-year strategic plan articulates five goals and key strategies that we will accomplish over the course of this plan.
Learn about the American Foundation for Suicide Prevention, and our mission to save lives and bring hope to those affected by suicide.
Read about peoples’ personal experiences involving mental health and suicide at the American Foundation for Suicide Prevention’s Lifesavers Blog.
Report on suicide prevention
Learn the latest statistics on suicide. Data on suicide are taken from the Centers for Disease Control and Prevention (CDC) Data & Statistics Fatal Injury Report for 2018, as of March 1, 2020. Suicide rates listed are Age-Adjusted Rates.
Sharing the AFSP Story
AFSP Impact Messages
Speaking Out About Suicide
Find resources for suicide prevention for your or someone you know.
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While there is no single cause for suicide, there are risk factors and warning signs which may increase likelihood of an attempt. Learning them can save lives.