Cause Marketing & Licensing
AFSP partners with mission‑aligned brands to create authentic, impact‑driven cause‑marketing campaigns that raise mental health awareness while generating crucial support for suicide prevention.
Through values‑based collaboration and compelling storytelling, we help companies connect their brand purpose to a cause that resonates deeply with consumers, employees, and communities.
Examples of Cause‑Marketing Opportunities
- Point‑of‑Sale Fundraising: Round‑up campaigns, donation prompts, or limited‑time register drives.
- Percentage‑of‑Sales Promotions: Donate a portion of proceeds from selected products or seasonal collections.
- Product‑Based Campaigns: Limited‑edition or co‑branded items designed to spark conversation and support.
- Digital & Social Activations: Co‑branded content, influencer engagement, and awareness campaigns.
Examples of Licensing Opportunities
- Co‑Branded Merchandise: Apparel, accessories, and wellness items using AFSP’s logo or approved messaging.
- Limited‑Edition Collections: Seasonal or awareness-month product lines.
- Cause‑Branded Packaging: Packaging featuring AFSP messaging or QR codes linking to resources.
Through these collaborations, AFSP helps brands inspire action, deepen engagement, and strengthen the national movement to prevent suicide.