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Benefits of Partnership

Enhanced Brand Reputation & Trust

Partnering with AFSP shows a company’s commitment to mental health and suicide prevention—issues that resonate widely across communities. This signals genuine compassion and responsibility, strengthening brand trust among customers, employees, and stakeholders.

Employee Engagement & Retention

AFSP offers meaningful volunteer opportunities, walks, and awareness programs that employees can participate in. Supporting a cause that touches many families can boost morale, foster connection, and create a workplace culture that values wellbeing.

Access to New Audiences & Networks

AFSP’s national presence and dedicated supporter base provide companies with visibility among people who are passionate about mental health advocacy. This partnership can help brands reach socially conscious consumers and strengthen community-level recognition.

Positive Social & Community Impact

By supporting AFSP, companies directly contribute to saving lives through education, research, and advocacy. The partnership allows businesses to create measurable social impact and actively help build safer, more supportive communities.

Case Studies

    • LifeStance Health

      “Suicide prevention is central to the care we provide at LifeStance, and we are committed to doing everything possible to address suicide risk in the communities that we serve nationwide. We're honored to partner with American Foundation for Suicide Prevention to advance essential research that will have long-term systemic impact on our industry and strengthen how we collectively support at-risk populations.”

      — Dave Bourdon, CEO, LifeStance and Director, LifeStance Health Foundation

    • levifi logo

      Levifi

      Levifi partnered with AFSP in 2021 to help raise awareness for mental health and suicide prevention through advocacy, education, fundraising, and community involvement. The partnership reflects Levifi’s belief that businesses should actively support the well-being of both their employees and the communities they serve.

      Levifi's team members benefit from the openness about mental health within the company, feeling save and supported. Having the opportunity to support a meaningful cause that is backed by their employer, team members feel more empowered through direct involvement.

      The partnership between American Foundation for Suicide Prevention and Levifi has fostered an ongoing dialogue about mental health, leading to internal policy changes, a stigma-free work environment, and a more educated and passionate workforce.

  • Impact Investment

    The American Foundation for Suicide Prevention (AFSP) is committed to saving lives and bringing hope to those affected by suicide. Through Impact Investments in our core program areas—including Research, Education, Advocacy, Community Prevention Programs, and Loss & Healing Services—partners can meaningfully support the work happening every day in communities across the country. By investing in AFSP’s mission, companies help expand life-saving initiatives, advance mental health understanding, and create a safer, more supportive future for all.

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    Cause Marketing & Licensing

    AFSP partners with leading brands to develop meaningful cause-related marketing campaigns that elevate mental health awareness while generating vital support for suicide prevention initiatives. We work closely with companies to create customized, authentic, values-aligned collaborations that advance business goals and resonate with consumers who care deeply about mental health and wellbeing.

    Through compelling storytelling, integrated marketing activations, and a shared commitment to saving lives, AFSP helps partners connect their brand purpose with a cause that impacts individuals and families in every community. Together, we inspire action, deepen consumer engagement, and strengthen the national movement to prevent suicide.

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    Consumer Engagement

    AFSP collaborates with companies to activate consumers in simple, meaningful ways that raise both awareness and critical support for suicide prevention. By integrating AFSP into everyday customer interactions, brands can empower their audiences to make a tangible difference while strengthening loyalty and community connection.

    From point-of-sale initiatives to digital engagement opportunities, AFSP works with partners to design programs that align with brand values and meet consumers where they already are. These efforts not only support AFSP’s life-saving mission but also demonstrate a company’s commitment to mental health and wellbeing.

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    Employee Engagement & Workplace Giving

    AFSP offers companies meaningful, mission-driven ways to engage their workforce while supporting mental health and suicide prevention in communities nationwide. With hundreds of Out of the Darkness Walks, education programs, awareness events, and volunteer opportunities taking place across all 50 states, employees can get involved in hands-on, community-centered activities that foster connection, purpose, and wellbeing.

    Workplace giving programs further empower employees to support AFSP in simple, impactful ways. Many organizations allow staff to direct a portion of their paycheck to the charity of their choice, making ongoing support easy and accessible. Employees can contact their Human Resources department to learn what giving options are available.

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    Corporate Partners