Join our community of corporate partners
Benefits of Partnership
Enhanced Brand Reputation & Trust
Partnering with AFSP shows a company’s commitment to mental health and suicide prevention—issues that resonate widely across communities. This signals genuine compassion and responsibility, strengthening brand trust among customers, employees, and stakeholders.
Employee Engagement & Retention
AFSP offers meaningful volunteer opportunities, walks, and awareness programs that employees can participate in. Supporting a cause that touches many families can boost morale, foster connection, and create a workplace culture that values wellbeing.
Access to New Audiences & Networks
AFSP’s national presence and dedicated supporter base provide companies with visibility among people who are passionate about mental health advocacy. This partnership can help brands reach socially conscious consumers and strengthen community-level recognition.
Positive Social & Community Impact
By supporting AFSP, companies directly contribute to saving lives through education, research, and advocacy. The partnership allows businesses to create measurable social impact and actively help build safer, more supportive communities.
Case Studies
Impact Investment
The American Foundation for Suicide Prevention (AFSP) is committed to saving lives and bringing hope to those affected by suicide. Through Impact Investments in our core program areas—including Research, Education, Advocacy, Community Prevention Programs, and Loss & Healing Services—partners can meaningfully support the work happening every day in communities across the country. By investing in AFSP’s mission, companies help expand life-saving initiatives, advance mental health understanding, and create a safer, more supportive future for all.
Cause Marketing & Licensing
AFSP partners with leading brands to develop meaningful cause-related marketing campaigns that elevate mental health awareness while generating vital support for suicide prevention initiatives. We work closely with companies to create customized, authentic, values-aligned collaborations that advance business goals and resonate with consumers who care deeply about mental health and wellbeing.
Through compelling storytelling, integrated marketing activations, and a shared commitment to saving lives, AFSP helps partners connect their brand purpose with a cause that impacts individuals and families in every community. Together, we inspire action, deepen consumer engagement, and strengthen the national movement to prevent suicide.
Consumer Engagement
AFSP collaborates with companies to activate consumers in simple, meaningful ways that raise both awareness and critical support for suicide prevention. By integrating AFSP into everyday customer interactions, brands can empower their audiences to make a tangible difference while strengthening loyalty and community connection.
From point-of-sale initiatives to digital engagement opportunities, AFSP works with partners to design programs that align with brand values and meet consumers where they already are. These efforts not only support AFSP’s life-saving mission but also demonstrate a company’s commitment to mental health and wellbeing.
Employee Engagement & Workplace Giving
AFSP offers companies meaningful, mission-driven ways to engage their workforce while supporting mental health and suicide prevention in communities nationwide. With hundreds of Out of the Darkness Walks, education programs, awareness events, and volunteer opportunities taking place across all 50 states, employees can get involved in hands-on, community-centered activities that foster connection, purpose, and wellbeing.
Workplace giving programs further empower employees to support AFSP in simple, impactful ways. Many organizations allow staff to direct a portion of their paycheck to the charity of their choice, making ongoing support easy and accessible. Employees can contact their Human Resources department to learn what giving options are available.