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Consumer Engagement

AFSP collaborates with companies to activate consumers in simple, meaningful ways that raise both awareness and critical support for suicide prevention.

By integrating AFSP into everyday customer interactions, brands can empower their audiences to make a tangible difference while strengthening loyalty and community connection.

From point-of-sale initiatives to digital engagement opportunities, AFSP works with partners to design programs that align with brand values and meet consumers where they already are. These efforts not only support AFSP’s life-saving mission but also demonstrate a company’s commitment to mental health and wellbeing.

Examples of consumer engagement opportunities include:

  • Round-Up Campaigns at Checkout: Customers can round up their purchases—online or in-store—to support AFSP’s programs.
  • Donation Ask at the Register: Cashiers or digital prompts invite consumers to add a small donation at checkout.
  • Cause-Themed Product Promotions: A percentage of proceeds from select items is donated to AFSP.
  • Awareness Moments: In-store signage, packaging features, or digital placements that highlight AFSP’s mission and resources.
  • Social Media Engagement: Interactive campaigns that encourage consumers to share messages of hope or participate in AFSP initiatives.

Together, we can activate consumers, build awareness, and advance a national culture that values mental health and supports suicide prevention.