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Developing a Personalized Normative Feedback Intervention to Increase Help-Seeking for Suicidal Thoughts

2024 Early Career Research Grant

Amount Awarded: $140,000

Focus Area: Clinical Treatment

Hans Oh, Ph.D., MSW

Hans Oh, Ph.D., MSW

University of Southern California

Inside the Research

Negative attitudes toward mental health difficulties and help seeking are pervasive, especially in Black and Asian American communities. This study explores whether correcting misperceptions about depression and suicide using Personalized Normative Feedback (PNF) can increase help-seeking among people who have untreated depression and suicidal thoughts. After conducting a survey to collect perceived social norm data from Black and Asian Americans ages 18 to 29 years, the study will evaluate a PNF intervention in a non-treatment-seeking group of Black and Asian American adults with untreated depression and/or recent suicidal ideation.