Developing a Personalized Normative Feedback Intervention to Increase Help-Seeking for Suicidal Thoughts
2024 Early Career Research Grant
Amount Awarded: $140,000
Focus Area: Clinical Treatment

Hans Oh, Ph.D., MSW
University of Southern California
Inside the Research
Negative attitudes toward mental health difficulties and help seeking are pervasive, especially in Black and Asian American communities. This study explores whether correcting misperceptions about depression and suicide using Personalized Normative Feedback (PNF) can increase help-seeking among people who have untreated depression and suicidal thoughts. After conducting a survey to collect perceived social norm data from Black and Asian Americans ages 18 to 29 years, the study will evaluate a PNF intervention in a non-treatment-seeking group of Black and Asian American adults with untreated depression and/or recent suicidal ideation.